Google
Ads (SEM)

Targeted search campaigns designed to improve search visibility and acquisition performance.

Google Ads (SEM)

The Google Ads (SEM) Ecosystem.

We implement search campaigns designed to reach users during active search behavior. Our Google Ads strategies focus on high-intent search terms and performance-based bidding to support traffic acquisition and cost efficiency.

Core Capabilities

Engineered for Performance.

Search Term Analysis

Identifying high-intent search terms to support acquisition objectives.

Bidding Optimization

Bid management designed to maintain visibility at optimal cost levels.

Remarketing Operations

Re-engaging previous visitors who did not complete conversion objectives.

Conversion Tracking

Measuring contact events and conversions directly from search ads.

Why Choose Us

Tangible Results,
Zero Friction.

We don't just deliver code; we deliver business outcomes. Our rigorous approach ensures that every implementation is optimized for your specific growth metrics.

Visibility within Google search results for target requirements.

Scalable acquisition—adjusting budget based on performance data.

Targeting users at different stages of the acquisition lifecycle.

Control over geographical, temporal, and device-based targets.

Technology Stack
Google Ads Manager
Keyword Planner
SEMrush
Google Analytics 4
GTM
The JuniperForge Way

Engagement Model

A documented process designed to manage technical debt and support project performance. Every project follows our 4-stage engineering lifecycle.

01

Market Analysis

Analyzing search behavior and competitor positioning.

02

Account Structure

Establishing a structured account hierarchy for improved performance.

03

Performance Testing

Testing ad copy and landing pages for efficiency.

04

Scaling Implementation

Scaling budgets based on pre-defined performance and ROAS targets.

Service FAQ

  • While budget levels depend on market competition, we recommend a baseline that allows for sufficient data collection and optimization.

Get a Custom Quote

Discuss your Google Ads (SEM) needs with our consultants.